How To Get More Traffic To Your Website – Free 7 Day Planner Posted on September 9, 2017February 18, 2018 by One & Zero Use Our Free 7 Day Guide To Increase Your Website Traffic 5-10x. Targeted, quality website traffic. Just about all small business owners want it, and most really need it. With just 3 months remaining in the year, business owners are hustling to try to figure out how to get more traffic to their website to reach their revenue goals and sales targets. One of the biggest factors in reaching those targets is getting more quality traffic to your website. If you struggle with this, you’re not alone. Small business owners generally have similar complaints and challenges with website traffic like these: “Not enough people are coming to my website.” “People are coming to my website but they’re not buying anything or contacting me.” “Some people are coming to my website, but they leave right away or I don’t know who they are.” “I have no idea how to get people to my website.” If you’ve uttered any of the above phrases or thought them silently to yourself, just know that you can absolutely get more website traffic in as little as 7 days with a very strategic, targeted plan. How To Get More Traffic To Your Website Traffic magnets who dominate their industries and crush their competitors in the digital marketing game have a few tricks up their sleeve. There are actually just 3 fundamental truths that people who get lots of traffic understand. For starters, you have to really know your target audience. We’ll get into the why of this on Day 1 of the Free Planner below. Secondly, you have to create incredible content that attracts traffic. Great content does all of the heavy lifting. Instead of trying to push people toward your website, you can use content to draw them to it willingly. Lastly, you need to be intentional about increasing website traffic. A plan to get more website traffic should be specific, step-by-step, and crystal clear. If you don’t plan for an increase in traffic and take steps toward it, it’ll never happen for you. We’ve taken those 3 truths about how to get more website traffic and created a completely complimentary 7-day planner you can start using today. These are powerful yet simple tactics that will move the needle for your business website. Prep Work This free planner requires just a little bit of preparation in order to work. At the very least, understand that you’ll need these things before or throughout the 7 days. Content to give away – We provide tips on what to create, but to give you a heads up, you’ll need something that is so compelling that people will go out of their way to get it and would probably pay for it (except, you’ll give it away freely). Social Media Accounts – This plan assumes you already have at least one social media account (at the very least, Facebook). So if you don’t, go ahead and create an account now. You don’t need a following in order for this plan to work, so don’t worry if your fan base is small or non-existent. A small budget – You’ll need a budget to get more website traffic in 7 days, but not a large one. Set aside a small amount of money you can use (we’ll show you how later in the plan). Traffic Planning Do’s and Don’ts Before you get started with a planner, here are just a few key dos and don’ts: Do follow the planner every day, start-to-finish Don’t skip the first 3 days (important) Do the work (or outsource it) to make your site worthy of more traffic Don’t send lots of traffic to a low-quality website Do take the time to think through the whole experience, because lots of traffic that doesn’t convert to leads will be disappointing, to say the least. Okay, ready to learn how to get more website traffic? Perfect. Read and follow the guidance in our Free Website Traffic Planner below, and good luck! ________________________________________________________________________ Day 1 Target Audience Any effective website traffic strategy starts with digging deep to understand exactly who the ideal website visitors are so that you can easily find them. Your description of your target audience should be so specific that it could be describing a real person. You can and likely do have more than one target audience. Most of the time, marketers segment audiences by demographics, psychographics, or consumer behaviors. When you know your target audience very well, you can learn their habits and show up online where they show up. It makes marketing less of a crap shoot and more intentional and effective. Eliminate the guessing game by zeroing in on your key clients and customers. Your task on Day 1 is to get very clear about your top 2 or 3 target audiences. If you’ve never done this before, start by asking very pointed questions about your target visitors: What time do they go online every day? Who do they ask when they want recommendations or referrals? Are they highly independent, or do they tend to think and behave in groups? Where do they work? How old are they? What kind of technology do they use to access the Internet? WHAT TO DO: Determine your 2 to 3 very specific target audiences. Be sure to separate obvious differences in personas. For example, a 45-year-old stay at home mother of two is a different persona than a 21-year-old male college student. Figure out where your target audience will be looking for a business like yours. It could be referrals from family or friends or it could be an intentional search on Google. The answer to that question is critical for the next few steps. ________________________________________________________________________ Day 2 Platforms/Channels On Day 2, you’ll begin to come up with your mini strategy by choosing your desired media platforms and channels. You’ll use these selected platforms to reach your target audience with a compelling and meaningful message that will help you get more traffic to your website. Yesterday, you spent some time researching and analyzing your target website visitors. Now, you’ll focus on where you’re going to find them. This step involves a lot of decision-making. You’ll need to consider how much time you have to get to know the platform, if it’s new to you, as well as whether or not you’ll need to hire outside help to make it work. This step is impossible without fully knowing your target audience, so be sure you’ve done your home from Day 1. To help you really narrow down where to find your audience, think through these questions: Where does your target audience share information? What social media platforms are they most likely to use? Do you have the budget for the most effective platforms? Do you know how to use the platforms? WHAT TO DO: Choose 1-2 ideal social media platforms and/or media channels based on your target audience to focus on in the short term. If you don’t already have accounts on those platforms, set up your accounts. Use high-quality logos and cover photos where applicable. ________________________________________________________________________ Day 3 Prepare Your Site After you’ve done some research and analysis on who you want visiting your website and where you’re going to reach them, it’s time to refresh and update your site so you’re ready to receive leads. Before you set out to get more website traffic, definitely make sure your website is ready for it. Take a look at your site. Ask yourself the following questions as a way to test for readiness: Does your website enable and encourage leads? Is it clear where those who are interested in your product or service should go to find out more? Are there distractions to clear up now? Does the site load quickly on both a desktop/laptop and a mobile device? Do all embedded forms (especially a contact form) work? Few things are more disappointing than driving hundreds or thousands of new visitors to your website and getting very few – or no – leads. Your website needs to convert. You’ll see from this plan that it’s easier to get more website traffic than you think, but if your website performs weakly and does not convert, you’ll have wasted time and effort. WHAT TO DO: Make sure your website is ready for increased traffic by answering the above questions honestly. Minimize images to increase your site’s loading time and get rid of unnecessary scripts and fancy coding. Test your contact form. Have several people look at your website with a critical eye and tell you whether or not they would be enticed to contact you after visiting for the first time. ________________________________________________________________________ DAY 4 PREP CONTENT By Day 4, you’re ready to prepare content that will drive traffic to your website. Content marketing consistently ranks highly among effective ways to get more website traffic. That’s because people go online looking for content, and brands that give people what they want get the lion’s share of the business. Read this: How to Improve Conversions with Smarter, Better Content Your content plan depends largely on your industry and your ideal clients/customers. The objective here is to think about what you can share with them that would get them to go out of their way to go to your website and get it. If your offering isn’t strong enough to get people to go out of their way, it won’t work. So really think about it. Here are some helpful questions to help you brainstorm: Do you have a secret that your clients/customers would want to know? Can you save people time by offering a new strategy or plan? Could you save people money by offering a certain piece of advice? Think through the most helpful thing you could offer that would make life easier, better, or more productive for your potential clients or customers. Then, decide if you can share that one thing easily, perhaps in the form of a simple video, infographic, blog post, or guide/booklet. WHAT TO DO: Prepare your content to be shared later in the week. If necessary, hire someone to prepare it so that it is high-quality and attractive. Create a landing page for the content and an opt-in form people will need to fill out to access it (optional). Also, prepare something to share daily for the next 3 days across the social media platforms you chose yesterday. The purpose of the shared content is to drive interested people back to your own site, so this should be a post, a video, a free download, or some other content that is located on your site. For the next 3 days, you’ll be focused on driving traffic to your own website and nowhere else. (Optional) Draft a message to your email list telling them about the new piece of content you have and why they should go check it out. Your existing clients and people you know who may be future clients are an ideal source of traffic to your website, especially if you enable them to easily share it. We also recommend creating linkable assets, which you can then leverage towards earning valuable backlinks. Check out our infographic on improving website ranking. ________________________________________________________________________ Day 5 Press Release On Day 5, you’re going to create and circulate a press release that discusses your awesome new piece of content, why it’s useful, and where to get it (which is on your website). This kind of promotion drives interested, free traffic back to your website and attracts third parties, as well. Press releases are useful tools in your online marketing toolbox if they are high-quality. WHAT TO DO: First, share the content you planned to share across your social media channels and send to your email marketing list. You’ll see a boost of traffic to your site from those shares, provided they are actionable and interesting. Try to meet one of four criteria: shocking, funny, novel, or practical. If they are none of those things, go back to the drawing board. Prepare, write, and submit a press release about your piece of newsworthy content. Connect with local news outlets and the editors of particular local magazines or news sources as it applies to your business. (Optional) Use a press release submission service such as PRWeb.com for maximum exposure and traffic. Alternatively, if your planned content is not high-quality or interesting enough, but you do have something else newsworthy to talk about, such as sale/discount, free gift, or scholarship announcement, use the press release to talk about that instead. ________________________________________________________________________ Day 6 Advertise On Day 6, it’s time to turn up the heat and get more website traffic using affordable paid ads through Google and Facebook. You’ll do two different things: boost a post on Facebook and publish a Google Ad. For simplicity and convenience, you’ll use the same awesome content you created on Day 4 as the topic for your boosted post and your Google ad. For the boosted Facebook post, you will need to prepare a 200 to 300 word compelling message to accompany a link to the content on your site. You’ll also need to go back to Day 1 and make sure you have a target audience for your boosted post. You can boost a post for as little as $1 per day. The more you can spend, the more people will see your post. For a step-by-step on creating a boosted post on Facebook, click here. For the Google Ad, you’ll need to create content and research target keywords. Here’s a quick video on how to set up an ad with Google AdWords. WHAT TO DO: Start the day by sharing what you planned to share today across social media and your email list. Remember – it can even be just a simple tip. Try to keep it engaging, video works well. Schedule a boosted Facebook post, with a custom audience tailored to one of your target audience segments. If you’re really ambitious, schedule a boosted post for each of your audience segments. In order to get more website traffic from your boosted post, it needs to be linked back to your site. Publish the Google ad. Set a max daily budget you’re comfortable with. For now, you’ll only be running this ad for a brief period of time to send some targeted traffic to your website. So, the max daily budget can be higher than usual (just remember to pause your ad later!). Keep the advertising going for as long as budget allows, and monitor it frequently. You may need to tweak ads that don’t perform well. ________________________________________________________________________ Day 7 Give Some Advice On the last day of the 7-day planner to get more website traffic, you’ll use a highly underrated content marketing strategy that, most likely, your competitors know nothing about! Today, you’ll explore and make excellent use of advice and Q & A. First, you’ll create a simple video that answers a VERY common question people have about your industry, product, or service. Remember – you’ll get more website traffic if you intentionally drive people back to your site for a particular reason. So put together something short and sweet to publish to YouTube, Facebook, and Instagram (if you use it). Use any additional platforms, too, such as LinkedIn and Twitter, as long as your target audience also uses those platforms. Second, you’ll explore and use the very popular Q & A site, Quora, to find questions related to your industry and answer them. Quora allows you to link to a URL in your answer, which is cool if you can make it appear authentic and not opportunistic. But if you can’t, you can link to your website in your own profile. If your answers are interesting enough, people will want to follow your website link to find out who you are (and how you got to be so smart)! WHAT TO DO: Just like the previous two days, begin the day by sharing your planned content across your target social media channels and your email list. Your list won’t mind hearing from you daily IF what you have to say is totally relevant and interesting. Create and circulate a simple video that answers a common, important question your target website visitors will have. Answer the question in the video, and invite them to learn more about your company (or to get a free consultation, free trial, free anything) back at your website. Put the URL prominently both in the video and in the text above it (on Facebook) and below it (on YouTube). Go to Quora, explore, and answer at least one very popular question truthfully, interestingly, and with humor. The better your answer, the more likely people will be to dig deeper to find out more about you. Note: Your byline in Quora is critically important. Think of a witty, interesting way to describe why you know what you know. Enter that as a one-liner byline. Make it mysterious enough for people to go to your profile and click your URL. If you have questions about any of these strategies, please get in touch with us. Pro Tip Professional marketers use social listening tools to get great insight that helps them come up with buzz worthy content that will drive website traffic, as well as to find and join social conversations. Social Mention is a completely free tool that you can use for social listening – no signup needed. Digital Marketing Myth Busted: MYTH: Social media marketing doesn’t cost anything. REALITY: Technically, social media is free for personal use. However, over the years, social media platforms have gotten clever about detecting promotional activity, making it more difficult for businesses to use it promote their brands organically. MOST brands who successfully incorporate social media into their strategies set aside a portion of the marketing budget for it. Content creation and curation, graphic design, writing, and even the management of a social media account can take time and money. Fortunately, social media marketing is still very inexpensive compared to traditional marketing channels such as television, radio, and print ads. One & ZeroOne & Zero is a Web Design Agency based in New York City. We’d like to invite you to learn more about what we do. For a complimentary consultation on your website’s performance, contact One & Zero today.