Digital Marketing Crew
As you slide into the second half of January, you’ve had a chance to get back in the flow, set your sights and are now ready to get to work!
As a friendly reminder, I am going to cite a few stats from our last article on Local SEO 2018, the average time spent on an online search is less than one minute long, and 60% of clicks go to the top 3 results.
SEO methods to improve your website ranking in 2018 are abundant, to help you pick your battles I’ve compiled a list of 7 key areas to drill down on to move up in the rankings and drive more quality traffic to your website and business.
A brief breakdown of each key element follows after the infographic.
While Google has not clearly defined which UX elements impact SEO, we do know that they do weigh page/site quality. Thoughtful UX will encourage social bookmarking, repeat visitors, high dwell time and inbound links.
Google will primarily use the mobile version of a website’s content, to evaluate for ranking. Mobile first indexation is just around the corner, and sites that are not mobile friendly risk dramatically losing visibility in the SERPS.
80-90% of shoppers read online reviews before buying a product. Reviews are the dominant factor for local SEO rankings and makeup 10% of how search engines calculate results listings.
Backlinks, as we all know, are still a key ranking factor, we also know the benefit of creating valuable content. The secret sauce lies in creating linkable assets that are worthy of being referenced by others.
Page speed (page load time) has a significant impact on UX and SEO. Google indicates page speed is a factor they use in their ranking algorithm, and faster page load times correlate with lower bounce rates and higher conversions.
The days of optimizing for a single keyword per page are long gone, instead, focus on topical relevance. Use long-tail keywords and semantically related keywords for Latent Semantic Indexing.
Google has revealed that RankBrain is the 3rd most important ranking factor. RankBrain’s AI provides results to search queries that have never been asked before. To take advantage of this, we recommend writing conversationally.
Ranking your website in 2018 in Google and other search engines will continue to be a nuanced artform, keep this infographic handy as a short form guide and best of luck! If you are in need of a new website or redesign visit our Web Design Agency page for more on the dynamic sites we build.
Justin Shaw is the founder and Managing Director of One & Zero, a NYC-based web design and digital marketing agency that helps small businesses and entrepreneurs create profitable websites and online marketing strategies. He’s been featured most recently in USA Weekly, NBC, Wall Street Business Network and Media Leaders.
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