Digital Marketing Crew
Targeted, quality website traffic. Just about all small business owners want it, and most really need it. With just 3 months remaining in the year, business owners are hustling to try to figure out how to get more traffic to their website to reach their revenue goals and sales targets.
One of the biggest factors in reaching those targets is getting more quality traffic to your website. If you struggle with this, you’re not alone. Small business owners generally have similar complaints and challenges with website traffic like these:
If you’ve uttered any of the above phrases or thought them silently to yourself, just know that you can absolutely get more website traffic in as little as 7 days with a very strategic, targeted plan.
Traffic magnets who dominate their industries and crush their competitors in the digital marketing game have a few tricks up their sleeve.
There are actually just 3 fundamental truths that people who get lots of traffic understand.
For starters, you have to really know your target audience. We’ll get into the why of this on Day 1 of the Free Planner below.
Secondly, you have to create incredible content that attracts traffic. Great content does all of the heavy lifting. Instead of trying to push people toward your website, you can use content to draw them to it willingly.
Lastly, you need to be intentional about increasing website traffic. A plan to get more website traffic should be specific, step-by-step, and crystal clear. If you don’t plan for an increase in traffic and take steps toward it, it’ll never happen for you.
We’ve taken those 3 truths about how to get more website traffic and created a completely complimentary 7-day planner you can start using today.
These are powerful yet simple tactics that will move the needle for your business website.
This free planner requires just a little bit of preparation in order to work. At the very least, understand that you’ll need these things before or throughout the 7 days.
Content to give away – We provide tips on what to create, but to give you a heads up, you’ll need something that is so compelling that people will go out of their way to get it and would probably pay for it (except, you’ll give it away freely).
Social Media Accounts – This plan assumes you already have at least one social media account (at the very least, Facebook). So if you don’t, go ahead and create an account now. You don’t need a following in order for this plan to work, so don’t worry if your fan base is small or non-existent.
A small budget – You’ll need a budget to get more website traffic in 7 days, but not a large one. Set aside a small amount of money you can use (we’ll show you how later in the plan).
Before you get started with a planner, here are just a few key dos and don’ts:
Okay, ready to learn how to get more website traffic? Perfect. Read and follow the guidance in our Free Website Traffic Planner below, and good luck!
Any effective website traffic strategy starts with digging deep to understand exactly who the ideal website visitors are so that you can easily find them. Your description of your target audience should be so specific that it could be describing a real person. You can and likely do have more than one target audience. Most of the time, marketers segment audiences by demographics, psychographics, or consumer behaviors.
When you know your target audience very well, you can learn their habits and show up online where they show up. It makes marketing less of a crap shoot and more intentional and effective. Eliminate the guessing game by zeroing in on your key clients and customers.
Your task on Day 1 is to get very clear about your top 2 or 3 target audiences. If you’ve never done this before, start by asking very pointed questions about your target visitors:
On Day 2, you’ll begin to come up with your mini strategy by choosing your desired media platforms and channels. You’ll use these selected platforms to reach your target audience with a compelling and meaningful message that will help you get more traffic to your website.
Yesterday, you spent some time researching and analyzing your target website visitors. Now, you’ll focus on where you’re going to find them. This step involves a lot of decision-making. You’ll need to consider how much time you have to get to know the platform, if it’s new to you, as well as whether or not you’ll need to hire outside help to make it work.
This step is impossible without fully knowing your target audience, so be sure you’ve done your home from Day 1. To help you really narrow down where to find your audience, think through these questions:
After you’ve done some research and analysis on who you want visiting your website and where you’re going to reach them, it’s time to refresh and update your site so you’re ready to receive leads. Before you set out to get more website traffic, definitely make sure your website is ready for it.
Take a look at your site. Ask yourself the following questions as a way to test for readiness:
Few things are more disappointing than driving hundreds or thousands of new visitors to your website and getting very few – or no – leads. Your website needs to convert.
You’ll see from this plan that it’s easier to get more website traffic than you think, but if your website performs weakly and does not convert, you’ll have wasted time and effort.
By Day 4, you’re ready to prepare content that will drive traffic to your website. Content marketing consistently ranks highly among effective ways to get more website traffic. That’s because people go online looking for content, and brands that give people what they want get the lion’s share of the business.
Read this: How to Improve Conversions with Smarter, Better Content
Your content plan depends largely on your industry and your ideal clients/customers. The objective here is to think about what you can share with them that would get them to go out of their way to go to your website and get it.
If your offering isn’t strong enough to get people to go out of their way, it won’t work. So really think about it. Here are some helpful questions to help you brainstorm:
Think through the most helpful thing you could offer that would make life easier, better, or more productive for your potential clients or customers.
Then, decide if you can share that one thing easily, perhaps in the form of a simple video, infographic, blog post, or guide/booklet.
We also recommend creating linkable assets, which you can then leverage towards earning valuable backlinks. Check out our infographic on improving website ranking.
On Day 5, you’re going to create and circulate a press release that discusses your awesome new piece of content, why it’s useful, and where to get it (which is on your website). This kind of promotion drives interested, free traffic back to your website and attracts third parties, as well. Press releases are useful tools in your online marketing toolbox if they are high-quality.
Alternatively, if your planned content is not high-quality or interesting enough, but you do have something else newsworthy to talk about, such as sale/discount, free gift, or scholarship announcement, use the press release to talk about that instead.
On Day 6, it’s time to turn up the heat and get more website traffic using affordable paid ads through Google and Facebook. You’ll do two different things: boost a post on Facebook and publish a Google Ad. For simplicity and convenience, you’ll use the same awesome content you created on Day 4 as the topic for your boosted post and your Google ad.
For the boosted Facebook post, you will need to prepare a 200 to 300 word compelling message to accompany a link to the content on your site. You’ll also need to go back to Day 1 and make sure you have a target audience for your boosted post. You can boost a post for as little as $1 per day. The more you can spend, the more people will see your post.
For a step-by-step on creating a boosted post on Facebook, click here.
For the Google Ad, you’ll need to create content and research target keywords. Here’s a quick video on how to set up an ad with Google AdWords.
Keep the advertising going for as long as budget allows, and monitor it frequently. You may need to tweak ads that don’t perform well.
On the last day of the 7-day planner to get more website traffic, you’ll use a highly underrated content marketing strategy that, most likely, your competitors know nothing about!
Today, you’ll explore and make excellent use of advice and Q & A.
First, you’ll create a simple video that answers a VERY common question people have about your industry, product, or service. Remember – you’ll get more website traffic if you intentionally drive people back to your site for a particular reason. So put together something short and sweet to publish to YouTube, Facebook, and Instagram (if you use it). Use any additional platforms, too, such as LinkedIn and Twitter, as long as your target audience also uses those platforms.
Second, you’ll explore and use the very popular Q & A site, Quora, to find questions related to your industry and answer them. Quora allows you to link to a URL in your answer, which is cool if you can make it appear authentic and not opportunistic. But if you can’t, you can link to your website in your own profile. If your answers are interesting enough, people will want to follow your website link to find out who you are (and how you got to be so smart)!
Note: Your byline in Quora is critically important. Think of a witty, interesting way to describe why you know what you know. Enter that as a one-liner byline. Make it mysterious enough for people to go to your profile and click your URL.
If you have questions about any of these strategies, please get in touch with us.
Professional marketers use social listening tools to get great insight that helps them come up with buzz worthy content that will drive website traffic, as well as to find and join social conversations. Social Mention is a completely free tool that you can use for social listening – no signup needed.
MYTH: Social media marketing doesn’t cost anything.
REALITY: Technically, social media is free for personal use. However, over the years, social media platforms have gotten clever about detecting promotional activity, making it more difficult for businesses to use it promote their brands organically. MOST brands who successfully incorporate social media into their strategies set aside a portion of the marketing budget for it. Content creation and curation, graphic design, writing, and even the management of a social media account can take time and money. Fortunately, social media marketing is still very inexpensive compared to traditional marketing channels such as television, radio, and print ads.
One & Zero is a Web Design Agency based in New York City. We’d like to invite you to learn more about what we do. For a complimentary consultation on your website’s performance, contact One & Zero today.
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