THE ASK. Hamptons based design-build firm Plum Builders has been in business for over 35 years. They have a trademark design “The Modern Barn”, they came to One & Zero with the goal of creating a dynamic digital presence, showing up competitively in search and expanding their reach into new geographic regions.
THE SOLUTION. We redesigned their website, balanced the visually impactful, minimalistic design they desired with a build that was optimized for search and powered by deep research. In less than 30 days of relaunching the site, traffic doubled. We also created strategic inbound marketing and digital ad campaigns - scroll for details.
Utilizing our expertise in competitor/keyword research, local SEO and knowledge of Google’s ranking factors, our team was able to achieve Page 1 results for Plum Builders 10 primary keywords, ensuring they were now positioned competitively. We delivered a 240% increase in organic traffic in the first 30 days.
We audited Plum’s local SEO, cleaned it up for accuracy and consistency. Our SEO specialists got to work listing in top directories and websites in their niche. Through personalized outreach we built links on key sites and blogs, providing a nice SEO boost. The client quickly moved up in local SERP.
One & Zero dug in to get to know the Plum Builders team and identify their customer personas. We then carefully cultivated the voice of their brand and launched a WordPress backed blog with data driven content. NBC/ABC picked up one of their stories, extending brand visibility and credibility.
We designed the new website to have an organic user experience. This mirrors a home tour, regardless of the entry point, the experience is compelling. Our mission was to create a platform that would resonate with the visitor, inspire possibilities in their custom home design.