THE ASK. Cuffwear wanted to broaden their reach, they had an out of the box e-commerce site which needed a more robust SEO strategy. They also wanted to expand their reach to their target audience and connect with men as a resource in gentleman's fashion. THE SOLUTION. We performed research on Cuffwear’s competitors, keywords and their customer personas. We built a strategy that would drive engagement via social, leverage keyword data towards informed product development and on-page optimization. The result: 3x increase in online sales.
We created a keyword/fashion trends matrix to identify and map product line opportunities. We optimized 175+ product descriptions and unique titles for both search engines but also to grab visitors attention. Site traffic saw a healthy increase in the first 60 days and conversions rose by 8%.
Cuffwear also wanted help with their brand positioning, they wanted a defining statement that embodied their brand mission for both their retail and corporate gifting audience. We did a little research and nailed their new slogan: Style. Your Lasting Impression.
Our SEO team leveraged newsworthy events and industry innovation from Cuffwear to gain media mentions and further build their backlink profile. We mined industry data, trending topics and social strategy that delivered.
We had finished a contract with a different SEO firm, where we didn’t see noticeable results. We hired 1&0 and found them to be honest and dedicated to our goals (which they surpassed). I highly recommend them! Chris Zownir - President.